At IDEO, big innovation lives on the edge of ridiculous ideas

At IDEO, being playful is almost an obsession. The company believes that great, innovative work cannot happen without trial-and-error, experimentation, and maybe even a little tomfoolery. Have a read of this post on the brilliant Behance site, 99 Percent, and have a think how it can apply to your environment.

http://the99percent.com/articles/7080/IDEO-Big-Innovation-Lives-Right-on-the-Edge-of-Ridiculous-Ideas